Overview: Oktopost & Marketo Integration Marketing automation does a lot to transform the way you manage, engage, and convert leads.
How to Ensure the Success of IT Projects The Healthcare.gov fiasco served as a prime and very public, example of a failed IT project. The causes are numerous:…
The Role of the CMO in B2B Sales: Bridging the Gap Between Marketing and Revenue In the ever-evolving landscape of B2B sales, the Chief Marketing Officer (CMO) plays a pivotal role in driving revenue and…
A Case for Systems Integration The past few years have not been for the faint of heart. Not in our industry. First, there was a…