Talent acquisition has undergone significant change in recent years, with a fundamental shift in the way that organizations source and engage with talent. “Posting and praying” continues to decline as forward-thinking organizations now proactively nd and attract the best candidates, even those who aren’t looking for new roles. Talent Solutions 2 The lines between recruiting and marketing continue to blur, with the adoption of some recruiting strategies more commonly seen in marketing departments. At the center of these efforts is employer branding.
From analyzing employer brands for LinkedIn clients over time, we know some prominent brand names have an easier time attracting top candidates. However, most employers do not have the luxury of brand strength, and even those with a strong brand may struggle to recruit for certain functions, business units, or geographies. So how do companies compete for top-tier talent regardless of their overall brand position?