When your company requires a healthy pipeline of talent to ensure sustainability, it isn’t enough to know where to find the right candidates. You must have an employment brand that is strong enough to attract and retain the talent you’re seeking.
Competition in the labor market is fierce, and more than ever, your company’s reputation will be a deciding factor in the minds of job seekers. Unfortunately, for many organizations their employment brand is a mere afterthought, neither actively managed nor clearly defined, and as such, a serious liability to their bottom line.
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