The word “Innovative Disruption”, to quote from Mr. Clayton Christensen, the Author of “Innovator’s Dilemma”, refers to an organization or entrepreneur anticipating Customer’s needs, passionately falling in love with Customers,s and creating a market where none existed. The rapid pace of such disruptions mostly shakes up established traditional business models and makes the earlier known Rules of Success or Growth redundant in today’s “Phygital” connected world, especially Retail. Technology is getting intertwined and becoming seamless in both B2B as well as B2C experiences. Cycle times and Planning times are expected to shrink as complex processes get reconfigured through Bots and concepts like AI and IOTs.
With this backdrop and booming outlook for growth, Retail Sector in India is clearly poised to become one of the largest beneficiaries of the disruptive era that has begun. ICC is proud to associate with the Deloitte team and has taken the effort to bring out the “knowledge paper” on “Disruptive Digital Transformation in Retail” which will immensely benefit businesses, Startups to SMEs to large enterprises, and the various stakeholders in their journey of exciting growth ahead.