In the rapidly evolving world of B2B software, visionary leadership is crucial for driving innovation and achieving market success. The CEOs who excel in this space not only lead their companies to new heights but also shape the future of technology and business solutions. Here’s a look at the top 25 CEOs in B2B software who are making waves in 2025.
1. Satya Nadella
Company: Microsoft
Why He’s Top: Satya Nadella’s transformative leadership has guided Microsoft into the cloud-first era. His focus on innovation, particularly with Azure and the integration of AI across products, has solidified Microsoft’s position as a leader in B2B software.
2. Marc Benioff
Company: Salesforce
Why He’s Top: As the founder and CEO of Salesforce, Marc Benioff has revolutionized CRM with his cloud-based solutions. His dedication to customer success and philanthropy continues to drive Salesforce’s growth and influence in the B2B space.
3. Arvind Krishna
Company: IBM
Why He’s Top: Arvind Krishna’s leadership is steering IBM into a future centered around hybrid cloud and AI. His strategic vision is revitalizing IBM’s portfolio and driving advancements in enterprise technology.
4. Jennifer Tejada
Company: PagerDuty
Why She’s Top: Jennifer Tejada has propelled PagerDuty to become a leader in incident response and digital operations management. Her emphasis on operational excellence and innovation has been key to the company’s success.
5. Eric Yuan
Company: Zoom Video Communications
Why He’s Top: Eric Yuan’s leadership has transformed Zoom into a ubiquitous platform for remote collaboration. His focus on user experience and scalability has made Zoom an essential tool for businesses worldwide.
6. Judy Smith
Company: ServiceNow
Why She’s Top: Judy Smith has been pivotal in expanding ServiceNow’s IT service management capabilities. Her vision for digital transformation and employee productivity continues to drive the company’s growth and innovation.
7. Pat Gelsinger
Company: Intel
Why He’s Top: Pat Gelsinger is steering Intel through a period of technological advancement, focusing on expanding its semiconductor solutions and addressing the evolving needs of enterprise customers.
8. Bill McDermott
Company: ServiceTitan
Why He’s Top: Bill McDermott’s leadership at ServiceTitan has positioned the company as a leader in software for home service businesses. His experience and strategic direction are driving the company’s rapid growth.
9. Jay Parekh
Company: HubSpot
Why He’s Top: Jay Parekh’s focus on inbound marketing and sales software has helped HubSpot become a major player in the B2B software landscape. His emphasis on customer-centric solutions and growth has been instrumental.
10. Rohit Adlakha
Company: Oracle
Why He’s Top: Rohit Adlakha’s leadership at Oracle focuses on integrating AI and cloud solutions to enhance enterprise software offerings. His strategic approach is vital to Oracle’s continued dominance in the B2B software market.
11. David Schwartz
Company: Atlassian
Why He’s Top: David Schwartz has guided Atlassian through a period of significant growth, emphasizing collaboration tools and agile project management. His leadership continues to drive innovation and user engagement.
12. Lydia R. Jansen
Company: SAP
Why She’s Top: Lydia R. Jansen’s leadership at SAP is centered on integrating new technologies with enterprise resource planning. Her vision for cloud-based solutions and digital transformation is reshaping the company’s offerings.
13. Girish Mathrubootham
Company: Freshworks
Why He’s Top: Girish Mathrubootham’s focus on simplifying customer engagement with affordable, intuitive solutions has positioned Freshworks as a prominent player in the CRM and customer support space.
14. Shantanu Narayen
Company: Adobe
Why He’s Top: Shantanu Narayen’s leadership has driven Adobe’s transformation into a leader in creative and digital experience solutions. His emphasis on innovation and cloud-based services continues to enhance Adobe’s market position.
15. Frank Slootman
Company: Snowflake
Why He’s Top: Frank Slootman’s strategic vision has propelled Snowflake to become a leading cloud data platform. His focus on scalability and data warehousing solutions is redefining enterprise data management.
16. Tim Cook
Company: Apple
Why He’s Top: Tim Cook’s leadership extends beyond consumer products, influencing enterprise solutions through Apple’s software and hardware integrations. His emphasis on innovation and user experience is shaping the future of business technology.
17. Dharmesh Shah
Company: HubSpot
Why He’s Top: Co-founder Dharmesh Shah’s continued involvement and innovation in HubSpot’s software solutions have solidified the company’s reputation as a leader in inbound marketing and sales software.
18. Zach Nelson
Company: NetSuite (Oracle)
Why He’s Top: Zach Nelson’s leadership in expanding NetSuite’s cloud-based ERP solutions has been instrumental in its acquisition by Oracle and its continued success in the B2B software market.
19. Sundar Pichai
Company: Google Cloud
Why He’s Top: Sundar Pichai’s leadership at Google Cloud is driving advancements in cloud computing and AI. His strategic vision is enhancing Google’s position in the B2B software space, particularly in data management and cloud infrastructure.
20. Renee James
Company: Ampere Computing
Why She’s Top: Renee James is leading Ampere Computing with a focus on high-performance processors for cloud and edge computing. Her leadership is driving innovation in semiconductor technology for enterprise applications.
21. Chris O’Neill
Company: Evernote
Why He’s Top: Chris O’Neill’s focus on enhancing productivity and collaboration tools at Evernote has revitalized the company’s offerings in the note-taking and organizational software space.
22. Adam Selipsky
Company: AWS
Why He’s Top: Adam Selipsky’s leadership at AWS is steering the company through a period of rapid growth in cloud services. His focus on innovation and customer needs continues to drive AWS’s dominance in the B2B cloud market.
23. Jeff Lawson
Company: Twilio
Why He’s Top: Jeff Lawson’s leadership at Twilio is expanding the company’s communication APIs and solutions. His emphasis on customer engagement and innovation is redefining how businesses interact with their customers.
24. Robert Kyncl
Company: YouTube
Why He’s Top: Robert Kyncl’s role in YouTube’s expansion into enterprise solutions and advertising is shaping the platform’s influence in the B2B space. His strategic focus on digital content and media continues to drive growth.
25. Blake Irving
Company: GoDaddy
Why He’s Top: Blake Irving’s leadership at GoDaddy is enhancing its offerings for small and medium-sized businesses. His focus on digital presence and e-commerce solutions is helping businesses thrive online.
Conclusion
These CEOs are at the forefront of B2B software innovation, driving their companies to new levels of success and redefining the future of business technology. Their leadership, vision, and commitment to innovation make them standout figures in the industry, and their contributions are shaping the way businesses operate in 2025 and beyond.
